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Category Archives: business of design
Winning New Clients With A Polished Elevator Pitch
Many graphic designers, when asked what they do, will either answer with just “I’m a graphic designer”, or they’ll ramble a little about the types of projects they do. There’s nothing wrong with either of those responses, but there is a way to respond that is more ... read more...
5 Ways To Deliver Big Design Files
File management can be a big deal for graphic designers. Low-resolution proofs are easily sent by email, but when it comes time to deliver big press-ready files, email usually won’t cut it. File management becomes an even bigger issue when you’re collaborating remotely with other creatives. Here is a ... read more...
Posted in business of design, freelance graphic design, resources
Tagged business of graphic design, freelance graphic design, graphic design resources
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9-to-5 Vs The Open Work Schedule
Many design studios allow their employees to set their own hours, and all freelance designers have this option. While many designers use this available flexibility to its fullest, it may come as a surprise to some that a significant percentage of designers choose to stick to a traditional ... read more...
Posted in business of design, freelance graphic design
Tagged business of graphic design, freelance graphic design
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7 Tips for Gaining Repeat Clients
All freelancers want be awarded projects with better-paying clients. However, once you get them it is critical to keep them if you hope to be successful. No matter how you get new clients, whether by networking, direct mail, responding to job posts, or some other tactic, it is a time-consuming and ... read more...
Posted in business of design, client relations, freelance graphic design
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The Most Important Question In Your Creative Brief
If you read our post on the 3 Questions All Marketing Needs To Answer you’ll have had a head start on what we’re about to look at. This post is about an extremely important piece of marketing information.
Here is a key piece of info that ... read more...
Posted in business of design, client relations, freelance graphic design, marketing for designers
Tagged business of graphic design, freelance graphic design, marketing for designers
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8 Daily Reminders For Being a Better Designer
Good habits come from reminding ourselves over and over of how we strive to be until it it happens on its own. This is equally true whether you’re trying to improve your posture (you’re slouching right now, aren’t ... read more...
Posted in business of design, freelance graphic design, graphic design
Tagged business of graphic design, freelance graphic design, graphic design
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5 Tips For Beating Designer’s Block
The dreaded blank page of the sketchbook (or blank pasteboard in your favorite design software)… it sits and taunts you, and the longer it stays empty, the harder it is to start. Here are five ideas to help you get started when ... read more...
Posted in business of design, freelance graphic design, graphic design, graphic design inspiration
Tagged business of graphic design, freelance graphic design, graphic design, graphic design inspiration
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Roundup: 5 Great Articles To Keep You Focused and Productive
Now that the age of information has given way to the age of distraction, more and more professionals are finding themselves searching for ways to stay productive. As graphic designers, surfing the web for inspiration, resources, and new techniques is a part of our job, but little distractions can ... read more...
Posted in business of design, freelance graphic design, resources, roundups
Tagged business of graphic design, freelance graphic design, graphic design resources
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10 Signs Your Design Client May Be Evil
I can’t speak for you, but every once in a while I’m approached by a potential client that gives me a bad feeling. Maybe calling them evil is a bit of an exaggeration, but there are definitely some clients that prefer to do business in the murky backwaters of morality. The biggest risk that these clients pose to you is generally that ... read more...
Posted in business of design, client relations, freelance graphic design, fun stuff
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How To Keep Clients Coming Back For More
In any graphic design business you will encounter people who are looking to use your graphic design services once only but potentially any customer that you encounter could become a repeat client. It is always easier to retain a client than to try and get a new one, and you could be surprised how much work can be ... read more...
Posted in business of design, client relations, freelance graphic design
Tagged business of graphic design, client relations, freelance graphic design
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