Category Archives: advertising design

Roundup: Top Marketing Tips

best marketing tipsOften the best marketing and advertising campaigns come from small ideas. Today’s roundup has some articles full of ideas and tips to help you reach more clients or make your designs more effective (and we all know that the best way to impress a client is to get them more business).

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5 Cheap Marketing Tricks

cheap marketing tricksMany people hold the opinion that makerting is evil. Personally I disagree. Well, mostly. Advertising is a tool and like most tools it has virtuous uses (informing the consumer of their options, spreading the word about public services, etc.) and less honorable uses (manipulation, “spinning” negative ... read more...

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Inspiration: Vintage Posters And Advertisements

vintage advertisements and posters for design inspirationToday’s source of graphic design inspiration is a collection of vintage posters from around the world. We frequently see vintage styles come back into style or revisited by modern designers–sometimes with a modern twist and sometimes ... read more...

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Book Review: The Age Of Persuasion

book review age of persuasionTitle: The Age of Persuasion: How Marketing Ate Our Culture... read more...

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Rant: What’s With The Half-Assed Advertising Promises?

lame promises in adversitingDisclaimer About These Rants: These are meant to be entertaining, to give you something to think about, and to stimulate discussion. These are opinions; sometimes unpopular opinions, sometimes harsh opinions, but the operative word is (you guessed it) opinions. This is not mean to hurt anyone’s feelings. ... read more...

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10 Marketing Terms That Every Graphic Designer Should Know

marketing terms for graphic designersWhether you’re a designer with an agency or a freelancer, marketing and marketing terminology are unavoidable. It’s the language of business, and the driving force behind most design, so we’ve compiled a list of 10 must-know marketing terms for graphic designers to help ... read more...

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The Four Components Of Advertisement Design

components of advertisement designDesigning advertisements can be great work for graphic designers. It can mean recurring work, it can be very creatively satisfying, and the final product is often high profile (and let’s admit it, our egos love it when lots of people see our work). The trick is to be good at ... read more...

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How To Design To An Existing Brand

designing to an existing brandWhile it’s usually more satisfying to work on a design project where we have a lot of artistic freedom, often we find ourselves working on projects that require our design to fit to an existing brand. Depending on the client, they may or may not give you a lot of direction ... read more...

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8 Marketing Questions To Ask In Your Creative Brief

marketing questions for design briefWhen designing a marketing piece (and almost every piece is a marketing piece, really), a smart designer goes into the design process well armed with some knowledge of the client’s business, their marketing strategy, and how they interact withe their customer base. The way ... read more...

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Review: Buyology: Truth and Lies About Why We Buy

Title: Buyology: Truth and Lies About Why We Buy... read more...

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